Should your business be on Pinterest? The answer is simply…YES!  Pinterest is a great tool for small business owners as it is one of the fastest growing social media communities in the world. Pinterest is creating massive amounts of Internet referral traffic. Recently, the social network surpassed Yahoo to become the fourth largest driver of traffic in the world.

Is it going to be as big as Facebook?

Now, that's a lot of window shopping! According to a new survey from Bizrate Insights, 1/3 of online shoppers have made a purchase based on what they’ve seen on Pinterest and other image sharing sites. 

Pinterest allows users to share images of things they like on virtual boards, similar to a collage or scrapbook. Much like Twitter and Facebook, people can follow others’ boards and comment on images.

Consumers install a “Pin It” button on their computers so that they can pin images they find online to their boards. Business owners can install a similar button on their Web sites to facilitate sharing their images. 

Pinterest users are constantly looking to find content they love and want to share—this makes it a place where a lot of new people are going to be exposed to your business. Read more »

When I mention the word ‘blog’ to a small business owner, they usually cringe!  Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already.  It takes inspiration, a little bit of creativity and a commitment.

When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence for any business?

Every small business should consider a blog the central hub of their social media strategy.

An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section. Read more »