Pinterest for brands

Pinterest Becomes 3rd Largest Social Network in the U.S.

Why the ‘Buzz’?

If you already haven’t heard about Pinterest, then you just may have been hiding under a rock.  But seriously, let me clue you in on why Pinterest is a force to be reckoned with. Pinterest just became the third largest social network in the U.S.

This social network has been growing by leaps and bounds in traffic and new users.  According to AppData, Pinterest has 10.4 million registered users and are growing exponentially.

The largest demographic of Pinterest users are women, ages 25-34 reports Ignite and the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook, see more.

That's a lot of 'Pinning!'

Pinterest users have also increased by more than 145 percent says Mashable since the first of the year.

Pinterest allows users to “pin” images and video to a virtual bulletin board they can create. They can be photos they took and uploaded, images found on other websites, videos they find online or videos they have created themselves. Read more »

It's time to start pinning for Brands!

My newest obsession is Pinterest, along with 12 million other users. Their monthly unique visitors passed 12 million and crossing the 10 million milestone faster than any previous independent site, according to comScore.

Pinning is fun, sparks a lot of inspiration and can become addictive and it's also great for brands. 

According to recent studies, the social bookmarking site Pinterest is now driving more traffic to company websites and blogs than YouTube, Google+, Reddit and LinkedIn combined. And it’s not just generating traffic, but also conversions, reports Social Media Today.

Five Ways Brands Can Leverage Pinterest Now

1. Add Pinterest Content to Your Facebook Presence

Images are more effective than text at encouraging engagement. It's also fun to see what people are pinning and their individual unique interests.

2. Optimize Your Web to Draw People to Your Pinterest Content.

You can always put a “Follow Me on Pinterest” button on your website. But remember, a user’s choice to “Follow” may not be brand-specific, but rather board-specific. Be specific of where you are driving followers.  Read more »

©2013 Queen Bee Media | Minneapolis/St. Paul, Minnesota | Social Media Marketing | 612.227.6437 | Contact Us | e-mail | Design by The Multimedia Room