My newest obsession is Pinterest, along with 12 million other users. Their monthly unique visitors passed 12 million and crossing the 10 million milestone faster than any previous independent site, according to comScore.
Pinning is fun, sparks a lot of inspiration and can become addictive and it's also great for brands.
According to recent studies, the social bookmarking site Pinterest is now driving more traffic to company websites and blogs than YouTube, Google+, Reddit and LinkedIn combined. And it’s not just generating traffic, but also conversions, reports Social Media Today.
Five Ways Brands Can Leverage Pinterest Now
1. Add Pinterest Content to Your Facebook Presence
Images are more effective than text at encouraging engagement. It's also fun to see what people are pinning and their individual unique interests.
2. Optimize Your Web to Draw People to Your Pinterest Content.
You can always put a “Follow Me on Pinterest” button on your website. But remember, a user’s choice to “Follow” may not be brand-specific, but rather board-specific. Be specific of where you are driving followers. Read more »